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People can easily lose sales if they
don't know the habits of the web surfer.
Learn the secret psychology to getting
them to consider your offer...
The reason most people fail at marketing
affiliate programs is they think all
they need to do is throw up a banner
and the money will roll in. If you
do just that, you will be lucky if
you get any sales at all.
Just think about your own experiences
when you are on the surfing end. How
often do you click on a banner ad
or respond to a pop up offer? How
often do you do it when the banner
isn't even related to something you
are interested in?
Statistically, a good, well targeted
banner ad should get a 2-5% click
through rate, although very good placements
can generate 10-15%. Closing sales
from that pool should be about 10-25%.
So, if you have 1000 people a day
who view your banner, if placed well
you should have 20-50 click throughs
and 2-12 sales per day. A well organized
campaign could make one very wealthy,
but there are very few who can pull
this off because of major problems.
If you just simply want to put a
banner up and not really be bothered
with it after that, don't expect to
make a lot of money. You might make
some money with it though, if you
put one of the banner ads on the top
of each page of your web site and
underneath the banner add a sales
text link which asks them to click
for more information. At least your
visitor will see the ad and be tempted
to consider it first as they were
asked to click for more information.
You might want to add a target="_blank"
in the <a href> tag so a new
page will pop up.
If you are serious about making money
with this program, you must know who
would be interested in this product.
This is why it is highly recommended
you buy this program for yourself.
This way you have a great idea of
your audience likely to buy from you.
The Release Technique® is geared
for people who are highly stressed,
feel inadequate in life, feel like
they are working too hard and not
having anything to show for it, need
to lose weight, need to give up bad
habits and so forth. If you know how
the Release Technique® can help
solve specific problems, you can gear
your web site in addressing those
issues to bring people who would be
interested in that topic.
Off Topic Location Is The Main
Reason For Failure!
Before you begin to place your banner
or text ad on your web page, make
sure that page is worthy of the ad.
You do not generally get a good click
through rate if you have an ad for
a totally unrelated topic for the
page.
For instance, if your web page is
about gardening, people who visit
your site are generally thinking about
their gardens and not stress management,
wealth, or self improvement. However,
if your web page is an informational
piece on the subject of stress management,
wealth or self improvement, those
who visit your site ARE looking for
help on the subject and therefore
likely to click on your ad for more
information.
The key to getting a higher click
through on your ad is relevant, matching
content to your sales item. If someone
comes across your site for specific
information and sees you know what
you are talking about, they might
think, "Hey! This article was
just what I needed and that product
seems like it will help me for what
I need now. I think I will buy it."
On the other hand, just to drive
the point to you about off topic locations,
imagine the surfer going to your web
site about the life of baby ducks.
The visitor thinks, "Wow! That
was a great article about baby ducks.
Let me go and find more information
on ducks now." And that is without
giving your banner a second thought.
Poor Placement is another killer.
Ideally, you should concentrate one
ad per page. If you have a banner
farm [a page with several ads and
little or no information,] people
will not click on them as they have
no reason to be on such a page at
random. If your banner is buried among
a lot of other ads, it drowns out
the message you want to display. Give
your audience only one thing to think
about at a time.
Think about what you do during a
commercial break. How often do you
pay attention to all those ads coming
out at you? Unless the commercial
is very catchy, you tune out or go
away.
On the Internet, the visitor has
that same option, sort of... If they
are bombarded with ads, especially
annoying pop ups, they will either
tune out or quickly leave.
This is not to say that ALL pop ups
are bad, but there are those sites
that blast them at you and as soon
as you close one several others open
up OR there is a pop up on each page.
Those are poor placement examples
because even if it is in your face,
most will click them off before the
ad loads or use a pop up blocker.
Your ad won't be seen by most of your
traffic.
And whatever you do, do not place
just one ad of what you are selling
on the page. As long as you have one
page devoted to selling the Release
Technique®, you want to keep that
name fresh to your visitor so if they
don't catch it at first, they will
eventually. Have a banner ad at the
top. Incorporate text ads within the
information on your web page. And
make sure you have another ad at the
bottom, just in case they missed it.
Not Asking For The Action is yet
another fatal flaw.
Having just a banner ad or text ad
is not always enough to encourage
people to click on it. You must ASK
them to click on something before
they are prone to do it.
With a banner ad, you can make a
break tag <br> and type in text
such as "Click on the above banner
for more information" With a
text ad, you can lead up to the link
by asking the person to click for
more information or click to buy the
program.
When a visitor is visiting your site
on a topic of interest to them and
your ad is relevant to their needs,
by asking them nicely to click on
the banner for more information, the
visitor is more likely to do what
they are told because they want to
get all they can out of their web
experience looking for that topic.
As long as you can get the visitor
to your site and then get them to
click on your ad, you can be assured
that one of them will buy it from
you. It's all a numbers game. The
more you get to your page, the more
will click through and buy.
Remember your target audience and
cater your site to their needs and
tailor it around the product. This
will more than get your "foot
in the door."
Continue with Getting
Traffic to Your Site
Copyright
© 2003 Judi Copeland,
AAA Resources
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